In planning hep B outreach events, a careful consideration to make is who the audience is.  For Team HBV Stanford, we don't want to make the mistake of only educating Asian Pacific Islanders.  While APIs are at highest risk, a public health issue like hepatitis B is the responsibility of the entire community.  In the short-term, it may be most impactful to target one population.  You can see immediate results in the number of APIs who get screened or talk to their doctors.  However, in the long term, it is in the best interests of the cause to raise general awareness among the entire population.  Take HIV/AIDS and breast cancer.  What once was just a "gay disease" or a disease considered to be isolated in Africa, HIV/AIDS is now a global repsonsibility.  Breast cancer supporters come from all walks of life, and you certainly don't have to be a middle-aged woman to support the cause or know anything about it.  Similarly with hepatitis B, anybody and everybody can play a role in eliminating this disease.  Even if you aren't API, you probably know someone who is.  Targeting the general population at the college age is especially impactful.  What students know now will stay with them and who knows what it could influence in the future.  The people we talk to now will become the future policymakers, politicians, business leaders, doctors, and advocates who can make hepatitis B a top priority.